Direct-to-consumer ecommerce operation achieves seamless international expansion

Customer challenge

This popular beauty brand partnered with GXO to implement fulfillment operations within the UK following Brexit. A nimble solution was required to ensure scalability to support demand while offering branded customer experiences.

Solution

• UK-based distribution center enabled the brand to adapt to new customs ramifications
• The facility supports fulfillment for DTC ecommerce orders across the UK and Europe
• Expanded operations to the U.S. for DTC and B2B fulfillment from DCs in multiple locations nationwide
• The logistics solution also includes managed transportation services for U.S.

Results

• The solution successfully delivered on the brand’s urgent and unique requirements for DTC ecommerce support
• Processed 82% more orders than forecasted during the first peak season
• The success of the UK operation gave the brand confidence in GXO’s ability to support demand in the U.S.

The expanded operation enhances efficiency, drives productivity and further refines the customer brand experience on an international scale