Footwear brand steps up their fulfillment game with in-country solution

Customer challenge

A Swiss brand revolutionizing running with their innovative, cloud-like performance running shoes, sought to expand their market presence in the UK. Despite rapid growth, the brand faced challenges with long delivery times from their European fulfillment centers, leading to customer dissatisfaction and potential loss of market momentum. To address these issues, they recognized a need for a reliable in-country fulfillment partner that could support both their business-to-business (B2B) and direct-to-consumer (DTC) operations, ensuring faster delivery and an enhanced customer experience.

Solution

The brand enlisted GXO as their UK fulfillment partner to overcome these logistical challenges. GXO implemented an in-country fulfillment solution based out of our Southampton distribution center, tailored to meet the specific needs of the brand’s B2B and DTC channels. This solution included the introduction of a next-day shipping option, which drastically reduced delivery times and significantly improved customer satisfaction.

A notable demonstration of our commitment came during a high profile sporting event in 2022. The event spurred unprecedented demand for a special edition shoe. Faced with this sudden surge, the brand urgently required additional inventory to be delivered to a venue in central London. GXO responded swiftly, and delivered the needed inventory within 24 hours. Our team worked overtime to meet the demand, providing real-time updates throughout the process, showcasing our commitment to customer success.

Results

As a result of the in-country fulfillment solution provided by GXO, this footwear brand has significantly reduced delivery times in the UK, elevating customer satisfaction and supporting the brand’s rapid growth in the region. The success of our next-day shipping service has not only enhanced the overall customer experience but also solidified GXO as a critical partner in the brand’s UK operations. The swift and effective response during the 2022 sporting event exemplified our ability to handle high-pressure situations and meet extraordinary demands, reinforcing our reputation for reliability and dedication to our customers success. We continue to grow alongside the brand, ensuring that their customers receive the exceptional service and speedy delivery they expect.